company rebrand for Yodlee
a financial data aggregation platform
Yodlee is a global leader in data aggregation and analytics, powering innovation for more than 1,400 financial institutions worldwide. Over a partnership spanning more than a decade, we have helped Yodlee consolidate, redesign, and continuously evolve their digital presence into a secure, high-performing, lead-generating corporate website.
2025
yodlee.com
Improvement in page load time (17.6s -> 3.7s)
of Organic Search landing pages marked "Good"
project objectives
Yodlee needed a long-term digital partner to unify multiple marketing websites, improve performance, and support ongoing growth across regions and platforms.
- Combine three disparate marketing websites into one cohesive corporate presence
- Improve site speed, SEO, and technical health
- Introduce clear lead generation and data capture pathways
- Ensure enterprise-level security and ongoing maintainability
our approach
Working closely with Yodlee’s digital marketing and IT teams, we planned and delivered a phased programme of design, development, and optimisation.
From early WordPress builds through to a full change to a Drupal platform, our role evolved into a proactive partnership, embedding senior developers to support daily updates, technical SEO, performance optimisation, and major product launches.
client branding
All design and development work followed Yodlee’s brand guidelines, ensuring clarity, consistency, and trust across every touchpoint.
By consolidating multiple sites into a single experience, we reinforced brand authority, simplified navigation, and ensured customers could clearly understand the full breadth of Yodlee’s solutions within one unified platform.
design comparison
[ before ]
[ after ]
the outcome
The new Yodlee website delivered measurable improvements in performance, SEO, and lead quality.
Site speed was dramatically improved, technical health brought in line with financial industry benchmarks, and lead generation streamlined through a unified form and resource system. Ongoing support ensures the platform continues to evolve securely and reliably.
a unified, high-performance platform
The desktop layout brings together Yodlee’s full product offering into one cohesive platform, combining clear navigation, fast load times, and strong lead generation.
Technical SEO improvements and performance optimisation ensure the site supports both user experience and long-term growth.
designed for clarity and consistency
On tablet devices, the website maintains the same clarity, structure, and performance as desktop. Content, resources, and forms remain easy to access, supporting a consistent brand experience across screen sizes.
fast, secure, and mobile-first
The mobile layout prioritises speed, usability, and security. Optimised layouts, streamlined navigation, and improved Core Web Vitals ensure users can quickly engage with content and convert, wherever they access the site.
the client said
I worked closely with purpleplanet on the creation of yodlee.com. The team translated a complex financial technology offering into a clear, confident digital experience that supports our commercial goals. Since launch, we have seen stronger engagement, clearer product understanding, and a noticeable improvement in the quality of inbound conversations.
purpleplanet were proactive, highly collaborative, and consistently focused on outcomes, not just delivery. Their UX thinking and technical execution helped us present Yodlee as the trusted, enterprise-ready platform our customers expect.”
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