corporate rebrand for CathX Medical
a specialist manufacturer for medical catheters
CathX Medical is a specialist medical technology company focused on advancing vascular intervention through innovative catheter-based solutions. We partnered with the CathX Medical team to design and build a clear, credible website that communicates their technology, purpose, and clinical focus to a global medical and commercial audience.
2021
cathxmed.com
More page visitors
Improvement in page load speed
More requests for product information
project objectives
CathX Medical needed a digital presence that could clearly explain complex medical technology while supporting credibility with clinicians, partners, and investors.
- Clearly communicate CathX Medical’s technology and mission
- Present clinical and technical information in an accessible way
- Create a professional platform suitable for global audiences
- Build a scalable foundation for future product and content growth
our approach
Working closely with the CathX Medical team, we focused on clarity, structure, and precision.
We carefully shaped content hierarchies and page layouts to ensure technical detail could be understood without oversimplification, while the overall experience remained calm, informative, and easy to navigate for specialist audiences.
client branding
The website design reflects CathX Medical’s clinical focus and innovation-led mindset.
Clean layouts, considered typography, and restrained use of colour were chosen to support clarity, trust, and professionalism, allowing the science and technology to take centre stage without distraction.
the outcome
The result is a clear, credible digital platform that supports CathX Medical’s positioning within the medical device space.
The website provides a strong foundation for communicating technology, research, and progress, while offering flexibility for future updates as the company continues to grow and evolve.
precision-led storytelling
The desktop experience presents CathX Medical’s technology and mission through a structured, easy-to-follow layout. Content is organised to support understanding, credibility, and engagement for clinical and commercial audiences.
clear information, consistently delivered
On tablet devices, layouts adapt seamlessly while preserving hierarchy and readability. Technical content remains accessible, ensuring a consistent and professional experience across screen sizes.
focused, accessible, and professional
The mobile experience prioritises clarity and ease of use. Navigation is streamlined, content is carefully prioritised, and the overall experience remains calm and informative on smaller screens.
the client said
When CathX Medical became a part of Zeus, they faced the complex task of reshaping their web presence to align with a new parent company while maintaining their own unique identity. This is where purpleplanet stepped in, and they have been nothing short of extraordinary.
The purpleplanet team demonstrated an in-depth understanding of our needs. They took the time to learn about CathX’s background and new direction under Zeus. The challenge was to create a website that felt both fresh and familiar, informative yet intuitive, and purpleplanet exceeded our expectations at every turn.
Their approach was collaborative and thoughtful. We were particularly impressed by their ability to balance the stringent brand guidelines of Zeus with the innovative spirit of CathX. The new website strikes a perfect harmony between the two entities – it’s visually cohesive with Zeus’s branding, yet it distinctly celebrates CathX’s unique contributions to the medical field.
purpleplanet’s expertise in user experience shone through in how they structured the website. It’s now easier for clients and stakeholders to find the information they need. The feedback from website users has been overwhelmingly positive, with many complimenting the site’s engaging design and seamless navigation.
Beyond their technical and creative prowess, the team at purpleplanet was a joy to work with. They were always responsive, transparent, and genuinely invested in CathX Medical’s success. The project was completed on time and exceeded our expectations in terms of quality and impact.
Thank you, purpleplanet, for being such a valuable partner in this journey!
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