5 Evergreen Social Content Types That Will Never Go Out of Style
Key takeaways
Evergreen content is content that lasts. It doesn’t follow trends or fads that will be out of date in a few weeks or months; it’s content that will remain relevant for years and consistently provide results for your business.
The types of content we’ll discuss in this article can be described as social content because they’re ideal for social media. Some provide social proof or humanise your company, while others are highly shareable and easily digested by audiences.
Content that does these things is extremely effective on platforms where authenticity and quick connection are crucial. Fortunately, this type of content tends to be evergreen, which means there isn’t a big ongoing effort for you. You may be able to make templates for future use or repurpose the content in different forms.
Stay tuned to learn about 5 types of evergreen social content and how you can create them most effectively. We’ll explore different ways to present the content and provide some top tips for doing so successfully.
Let’s dive in:
1. Client results
Through showcasing client results, your content can demonstrate the outcomes you’ve achieved for clients. Real examples of your work help potential clients imagine what’s possible for them and builds trust. You can present client results in a few different ways:
- Client testimonials: Sharing a quote or video from a happy client alongside their logo or an image.
- Visual transformations: Showing before-and-after comparisons, like a redesigned homepage, refreshed logo, or improved social metrics.
- Case study snippets: Summarising a project in a short post, e.g., “We helped [brand name] boost conversions by 30% in 3 months! Here’s how we did it…”
- Story-style posts: Telling it through a journey, e.g., “When we first met this client, they were struggling with [problem]. Three months later…”
While all of these options can be powerful, it’s important to bear in mind some best practices so that your work is most effective. So, do consider the following:
- Instead of focusing on your business, keep the client’s transformation at the centre of your story.
- When using metrics, keep them clear and concrete.
- Work around confidentiality issues by focusing on the outcome and describing clients in a general way.
- Ensure the content is visually engaging through simple graphs, screenshots, and side-by-side comparisons.
- If you’re sharing lots of client results over time, mix up the format to maintain freshness.
- Always include a call to action at the end of your content.
With these best practices, you can make sure your content is fresh and easy to digest for potential new clients.
2. Before and afters
Before and after content is all about transformation, demonstrating a clear contrast between where someone or something started and where they ended up. Crucially, that transformation is down to your excellent work with them, which is how it conveys your abilities.
This type of content is really effective because people love seeing progress and feeling satisfaction. Plus, you can incorporate a carousel-type format in which users swipe to see the change; this can be particularly delightful to experience online.
Here are some examples of how you may use before and afters:
- Web designers may share a side-by-side comparison of their work, showing a homepage that they’ve transformed from cluttered to sleek.
- A skincare company may choose to show the effectiveness of their products with pictures of customers’ skin before and after using them.
- Marketing agencies may use before and after metrics to demonstrate their abilities, showing how they’ve improved conversion or engagement rates for other businesses.
- Tradespeople may take photos of people’s homes before and after their projects, showcasing more aesthetically pleasing or functional household renovations.
When using before and after content, be sure to:
- Make the transformation super easy to grasp.
- Use visuals, lighting, and formatting in a realistic way so that comparisons feel honest.
- Bring feeling into your content by mentioning how the ‘before’ felt and why the ‘after’ matters so much.
Before and afters are a classic type of social content that doesn’t really age. As well as sharing it on social platforms, your many examples can go on your website homepage or dedicated case study webpage to continually impress new leads.
3. Educational lists
Social media is a huge melting pot of content. Educational lists stand out with their concise wisdom, giving valuable advice in snackable amounts. These micro-lessons are super shareable and saveable, which does wonders for your social media metrics.
Educational lists could cover literally any topic, but you’ll want them to focus on what you’re an expert in. Not only can this develop your digital reputation as an expert thought leader, but it bolsters the credibility of your products or services.
You must also be mindful that social media platforms are not built for long-attention spans. In general, it’s best to not exceed 10 tips as you’ll want to keep things bitesize; top 3, top 4, and top 5 may be optimal. If you have a top 10 list, you could restrict your social media post to 3 tips and then refer users to your blog to read the other 7!
To succeed with this content type, consider the following advice:
- Each point in your lists should be punchy.
- Encourage users to “Save this post next time you [name situation]” to increase engagement and convey value.
- Spread your list across a carousel or multiple Stories to include users in the unveiling process.
Educational lists bring a range of benefits, especially those that aren’t time-bound; those evergreen lists are much more valuable long-term.
4. Brand values
Content that shows what your business stands for takes you beyond sales. It conveys your beliefs, ethics, and principles that underpin your decisions and mission. It’s key with this type of content that you don’t just state your values; businesses must show how those values shape their everyday operations.
This is powerful because it builds emotional resonance and loyalty, which are things that keep audiences coming back. Brand values can help businesses reach certain trickier audience demographics and stand out in more competitive spaces.
This content type may look like:
- A post about your approach to sustainability and the choices you’ve made.
- A video where your team discusses why inclusivity matters to your brand.
- A founder story about a time you made a tough business decision guided by your principles.
- A carousel that breaks down your brand’s three core values, each tied to a real-world example.
Our top tips for succeeding with this content type are: 1) be genuine, 2) show, don’t tell, 3) write in a personal way instead of presenting your manifesto, and 4) don’t moralise or be too righteous with your beliefs. This way, you can come across as authentically concerned and invested in real-life issues, without alienating some audiences.
A good starting point with this type of content is to ask yourself “How can my business’s actions speak for themselves?” instead of “How can I tell people what I value?” Any content made from this position is more likely to feel humble and genuine.
5. Founder POV
Content from the point of view of the founder can take many forms. It could be:
- The story of how your business began and the challenges you’ve overcome.
- Behind-the-scenes action when there’s a launch, rebrand, or another creative project.
- Opinion pieces about your industry or a unique take on solving audience pain points.
- Reflections and lessons about running the business, even when they’re uncertain or messy.
This type of evergreen content gives your business a chance to reveal its human side and deepen the connection with audiences. If you’re going to use it, make sure:
- You’re sharing real stories, not just listing achievements.
- You’re being conversational, not overly professional.
- You link back to your audience’s world.
- You don’t hide your imperfections
You may also wish to include an open question or invitation at the end of the piece to prompt readers to engage with you in some way. It could be to join a mailing list for more founder insights or to follow your social media account for future updates and products.
Final thoughts
The world of ‘content’ can be vast and overwhelming. Not every business will have the resources to produce new content daily; fortunately, you don’t have to. Evergreen content allows you to reap engagement and reputational benefits after a small investment of your time and creative energy, providing value for months and years.
It may feel like a minefield, but connecting with your business’s unique approach and real success can take you a long way.
If you’d like some help with your content strategy, feel free to reach out to us here at purpleplanet. You can read about our social media service, purplewave, or arrange a no-cost call with us today.
