full rebrand for Suspended Coffees
altruistic charity website
Kindness can come in many forms, including the purchase of a suspended coffee, which is the very idea that inspired this global movement. A suspended coffee is the advance purchase of a cup of coffee for someone who needs it, no matter why. Suspended Coffees approached purpleplanet to help translate this simple, human idea into a warm, modern digital presence that could support growth and engagement worldwide.
2019
suspendedcoffees.com
New café sign-ups in first 6 months
Improvement in page load speed
project objectives
Suspended Coffees had reached a pivotal moment in their journey. Their existing website and brand no longer reflected the warmth, clarity, or community spirit at the heart of their mission, and this was limiting their ability to grow the movement.
The key objectives of the project were to:
- Create a new brand identity that feels warm, welcoming, and community focused
- Redesign the website to be clear, engaging, and easy to navigate
- Improve content management so the team could update the site confidently
- Encourage more cafés to join the initiative through clearer messaging
- Align online and offline materials under one consistent brand
our approach
We took a holistic approach that combined strategic thinking, brand design, and technical delivery. Rather than focusing purely on aesthetics, we worked to ensure that every design and development decision supported Suspended Coffees’ wider goals.
Our approach included:
- Reimagining the brand identity with a new logo and warm colour palette
- Designing a clean, user friendly website structure focused on storytelling
- Implementing a robust, intuitive CMS for easy content management
- Creating clear pathways for cafés, volunteers, and supporters to get involved
- Extending the brand across offline materials to ensure consistency everywhere
client branding
When Suspended Coffees approached us for a rebrand, they were looking for more than a visual refresh. They needed a flexible identity that could live comfortably across digital platforms and physical spaces, from websites and social channels to posters and café windows.
The new logo, formed from a single flowing line that becomes a coffee cup and ends in a heart, captures the essence of the movement in a simple, memorable mark. A carefully chosen colour palette reinforces warmth and approachability, while consistent typography and layout rules ensure the brand always feels familiar and trustworthy.
the outcome
We immersed ourselves in the core idea behind Suspended Coffees, spreading kindness through a simple act. This philosophy guided every design decision. The new logo, created from a single continuous line forming a coffee cup that ends in a heart, became a clear symbol of care and connection.
The colour palette played a central role in reinforcing this message, flowing seamlessly from the website into printed materials. Business cards and brochures were designed to be clear, welcoming, and story driven, ensuring that every interaction communicated the charity’s purpose and impact.
Posters were created not just to inform, but to invite participation. Their adaptable layouts allowed individual cafés to add local details while still feeling part of a global movement. Every element worked together to ensure the brand spoke with one consistent voice, one rooted in warmth, community, and generosity.
designed for storytelling and clarity
The desktop experience was designed as the primary space for storytelling. It brings together strong visuals, clear messaging, and structured content to guide visitors through the mission, impact, and ways to get involved.
Generous layouts and warm imagery allow the story of Suspended Coffees to unfold naturally, while dedicated sections for cafés and supporters ensure information is easy to find and understand.
optimised for touch and flexibility
The tablet experience retains the same warmth and clarity while adapting the layout for a more compact, touch first format. Content is carefully restructured to remain readable and engaging without losing impact.
Navigation and interactive elements are optimised for touch, ensuring a smooth and intuitive experience across devices.
built for accessibility and engagement on the go
The mobile experience was designed with simplicity and speed in mind. Content is prioritised to communicate the mission quickly, explain how suspended coffees work, and guide users towards meaningful action.
Despite the smaller screen, the mobile site retains the same sense of community and warmth, making it easy to engage with Suspended Coffees anywhere.
the client said
Working with Matt and his team has been an amazing experience. Their knowledge, talent, and skills are incredible. They designed our website in what seemed like record time, and the end result was phenomenal. Not only did they produce a fabulous site, design a fantastic new logo and give us a whole new look, but they were an absolute dream to work with.
They were patient and kind throughout the whole process, which is pretty impressive considering I was completely in the dark about what we wanted/needed for our organization. I can’t say enough great things about purpleplanet!
more projects
[ Working with you, not for you ]
creating custom systems, built around your business
Featured here are a few of the websites we have designed and built, or built from customer-provided designs. We take great pride in giving each client the best possible solution for their specific needs.
Every business is different – that’s why we focus on creating custom solutions. Tell us your goals, and we’ll map out the systems, tools, and strategy to get you there.
[ Let’s work together ]
plan it.
with purpleplanet
If you’re considering a new website or digital platform, the first step is a simple one.
Start by sharing a few details about your business. We’ll then arrange a discovery call to understand your goals, constraints, and what success looks like for you.
From there, we’ll outline a clear, tailored plan, shaped around how your business operates, so you can move forward with confidence and clarity.
fill out the
contact form
We will get in touch within 24 working hours to schedule a call
hop on a
discovery call
We’ll assess where your business stands and where you want to go
get our bespoke
recommendations
We’ll outline the most effective path to achieve your goals
let’s launch your project
Our bespoke websites typically start from around €4,000
By submitting this form, I confirm that the information provided is accurate. I consent to be contacted by purpleplanet and understand that any information provided is for informational purposes only and does not constitute an offer or solicitation.