rebuild for iShopFor Ipsos
a global mystery shopping platform
iShopFor Ipsos is a global portal that recruits and manages mystery shoppers across 38 regions in over two dozen languages. Ipsos, a world leader in research and analytics, needed a platform capable of serving diverse international users while remaining fast, intuitive, and easy to manage for its internal teams.
2024
ishopforipsos.com
Longer user sessions
Drop in mobile bounce rate
Descrease in publishing time
Improvement in translation
project objectives
After five years of growth, iShop’s platform had become fragmented — with inconsistent translations, performance issues, and regional sites operating in silos.
The platform struggled to support multiple regions and languages, often defaulting to incorrect content. Performance varied, mobile users dropped off, and internal teams lacked the tools to make updates without developer help.
This wasn’t a redesign — it was a complete global rebuild from the ground up.
Key Goals:
- Unify a scalable platform capable of supporting 38 regional sites under one architecture.
- Enable consistent translations and localisation control for content teams across regions.
- Reduce backend maintenance and duplication of effort, giving teams autonomy to manage updates.
- Improve mobile experience and conversion rates through UX and performance optimisation.
our approach
We rebuilt iShop from the ground up using a modular Drupal architecture designed for global scale — combining performance, flexibility, and multilingual capability in one unified system.
- Global Platform Architecture – A single modular system supporting 38 regional sites, with localised content and design control within a unified framework.
- Multilingual Experience – Browser-based language detection, fallback translations, and RTL support to ensure consistency and usability across 24+ languages.
- Empowered Regional Teams – Role-based, component-driven CMS giving local teams autonomy to manage content without developer support.
- Optimised Performance – Cloud-native infrastructure, CDN distribution, and advanced caching improved global speed by 150% and reduced bounce rates.
client branding
Our design system reinforced iShop’s global credibility while remaining flexible enough for local markets.
- Consistent Global Identity – A clean, responsive UI that reflects iShop’s credibility across 38 regions.
- Flexible for Localisation – Regions can tailor visuals through local photography or audience-specific messaging without breaking the core brand.
- Multilingual Design System – Visual language supports multiple alphabets and reading directions, maintaining clarity across all devices.
- Accessibility & Usability – AA-level accessibility standards implemented throughout to ensure full mobile and cross-device usability.
design comparison
[ before ]
[ after ]
the outcome
The rebuilt iShop platform transformed a fragmented system into a unified global network — faster, easier to manage, and ready to scale. Since launch, performance and engagement have grown consistently across all 38 regions.
Since creating the site in 2024, we continue to manage and evolve the platform through ongoing optimisation, SEO, and maintenance support — ensuring iShop stays secure, up to date, and aligned with new technologies.
breadth, clarity, and trust at first glance
On desktop, the experience opens with instant clarity. The headline sits beside prominent Register and Login, so first steps are obvious. The global navigation helps both newcomers and returning shoppers find their route quickly. The country selector reinforces international reach and guides users to the correct locale without friction.
Below the hero, visitors can self-qualify in seconds and get motivation with four pillars, It’s Free, It’s Flexible, It’s Impactful and It Pays, each written in plain language. Credibility is strengthened by the MSPA Elite reference placed near those benefits.
Further down, the iShopFor Ipsos NEXT app is introduce, with direct App Store and Google Play links, keeping web and app journeys aligned. A final block repeats the core calls to action, reducing the distance between interest and registration on larger screens.
touch-first layouts that maintain momentum
Tablet users see the same clarity, fine-tuned for touch. Register and Login remain visible above the fold, while a condensed top menu keeps key destinations one tap away without crowding the viewport. Content groups collapse into tidy, scannable blocks.
The MSPA Elite reference appears in context near the copy, offering reassurance at the point of decision. The “Take Mystery Shopping Mobile” section is especially effective here, where users often blend browsing and action. Store badges shorten the jump from consideration to download. Spacing, larger tap targets and a steady rhythm between headings, short paragraphs and buttons keep momentum, whether the device is in portrait or landscape.
The flow ends with a clear sign-up prompt that repeats Register and Login, giving evaluators a confident, low-friction next step without hunting or zooming.
single-column speed and
thumb-friendly actions
On mobile, the site prioritises speed and one-handed use. The path to action is always within thumb reach. Key questions are answered in short, single-column sections designed for quick reading. There’s a clear list of practical requirements, which lets prospects self-qualify in moments. The “Why” section reinforces value with four concise blocks, each trimmed for mobile consumption. The “Mobile” panel aligns perfectly with phone behaviour, placing App Store and Google Play links where users can act immediately.
Footer links provide transparency and legal requirements, plus social channels for continued engagement. Throughout, repeated access to Register and Login minimises scrolling back to the top. The result is a respectful, thumb-friendly journey that moves from curiosity to sign-up with minimal friction on the smallest screens.
the client said
For our international website revamp at ishopforipsos.com, purpleplanet proved to be the ideal partner. From the first workshop they listened closely, clarified objectives, and translated complex requirements into clear user journeys for shoppers and clients. Creative thinking was matched with rigorous execution, aligning with Ipsos brand standards while modernising the look and feel.
Project management was faultless, with transparent milestones, fast responses, and calm handling of late changes. The build is fast, accessible, and easy to manage, with multilingual support, structured SEO, and meaningful analytics baked in. Content updates are now simple for our global editors, and navigation is intuitive for visitors. A smooth, professional, and fully satisfying experience!
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